Power Lead System Training Top 5 Email Marketing Tips to Get Sales
Marketing Training Top 5 Email Marketing Tips to Get Sales
1) Think about the moment your sending your Email
Depending upon your unique subscriber list, content, and business, you'll have a prime send time that varies from everyone else's. According to an email message report by Experian Internet marketing Services, most emails performed best when sent between 8:00 p.m. and midnight. This block of emails boasted a 22% open rate and a higher-than-normal click through and conversions rate. These benefits may be on account of inbox crowding: if you send your email While this is an excellent baseline to start from, it's important to remember that each company's prime send time will vary, so it's important to look into your analytics to find your most effective sending time.
2) Give Free Stuff away to your Email List
Buyers love cost-free stuff and it's just as true in email marketing as it is anywhere else. Recently, Bluewire Media ran a test on their 6,300 email subscribers. They were wondering which types of content earned the highest click and sales rates. What they found was, overwhelmingly, that emails giving away templates and tools were opened at a much higher rate.
To get even more engagement from your Email List and produce higher levels of conversions for your Network Marketing Business, offer to give something away every now and again. Whether it's a template or an cool eBook, freebies keep your users interested and help you produce great daily email promotion and marketing results throughout your Marketing
3) Optimize for any Cell phone
Our experts can't say enough about this. Mobile phone is a very large deal nowadays and if your email marketing content isn't optimized for cell phone platforms, you're missing out. Mobile traffic makes up 47% of the average email open rate. That said, it's hugely important to make sure that every detail you send out via email looks and performs great on a mobile phone. This means converting your content to one column templates, increasing font size to make it more readable on a small screen, ensuring that buttons are at least 44 pixels x 44 pixels, and making Call to action buttons obvious (above the fold) and easy to click (by placing them in the middle of the screen).
5) Maintain your whole Email list active and clicking on the links
Say you have a list of 1,500 e-mail subscribers. Very good! The issue is that primary a portion of that list is likely to be active. In fact, some studies have found that most lists have an inactivity rate of 63%. That said, in order to make the most of your email list, you'll have to figure out a way to engage the entire list rather than just a portion. One of the most effective ways to do this is through what marketers call a "Re-engagement campaign." Re-engagement campaigns look a very little different for every marketer, but essentially they involve testing many different subject lines to find out which ones earn the highest open and click rates from the highest portion of your list. Keep in mind, though, that any re-engagement campaign you run should offer value, as well. Once that inactive 63% of your list clicks an email, they're going to want to see something excellent.
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